UX/UI · Product · Strategy

Framing problems. Designing better outcomes.

I work across UX/UI, product and service design to help teams understand complexity, align around what matters and create experiences people can actually use.

softgarden
British Gas
NALA
Uzapointbp
Coingen
ChelseaGFK
Andrew James Architecture

What I do

Skills & expertise

Bringing structure to complex challenges through research, service thinking, product strategy and considered interface design.

Discovery & research

User interviews, contextual inquiry, usability testing, and synthesis to uncover real needs.

UX & interaction design

Wireframes, user flows, prototypes, and interaction patterns that guide people naturally.

Product & visual design

Polished, accessible interfaces built on robust design systems.

Service design

End-to-end journey mapping, service blueprints, and strategic frameworks across touchpoints.

AI-enhanced delivery

Using AI, vibe coding, and no-code tools to move from insight to prototype to working product faster.

Workshops & facilitation

Co-design sessions, stakeholder alignment, and collaborative ideation that builds shared vision.

Strategy & consulting

Design strategy, agile methodology, and delivery frameworks for complex product challenges.

Native & responsive apps

Mobile-first thinking across web, iOS, and Android with platform-appropriate patterns.

Presenting & storytelling

Communicating insights, concepts, and progress clearly to stakeholders at every level.

About Me

Formally trained, industry hardened.

I'm curious by nature and drawn to the details that shape how people experience things. Whether it's a product, a service, a place or a conversation, I'm interested in what makes something feel clear, useful and considered.

Snapshot

Designer

Designer

UX/UI, product and service designer focused on turning complex problems into clear, usable digital experiences.

Background

Background

Four-year UX degree apprenticeship combining studio-led university study with live client delivery.

Outside Design

Outside Design

Outside of design, I'm usually at gigs, travelling, watching sport, trying new places to eat or planning the next trip.

Selected Work

Case Studies